Look at a few of the ones we use: Job Security, Jobless Recovery, Criminal Justice, Great Depression, Graphic Language, Organized Chaos, Budget Deficit (and many government related ones for the “realistic cynics”). Saul Kaplan tweeted one of my favorites “Being an innovator is both a blessing (always finding a better way) & a curse (job is never done)”.
It’s the denotation, not connotation that makes these phrases oxymorons. We use them unwittingly – not really thinking about the inherent paradox, and implications, in our every day language. We have become inured to the real meaning. But does this translate to how we approach innovation or strategy? Rarely! When looking at innovation opportunities, oxymorons and paradoxes are used as barriers: how can we really put a process & discipline to innovation? How can we support open innovation and retain our intellectual property? What we miss is that inherent is an oxymoron or paradox lays the opportunity to innovate! It’s the AND, the BOTH, not the Either/Or.
One of my very dear friends is my archetype for oxymoron and paradox. Matt is the 3rdgeneration running his family’s business, Thogus. He has created amazing new business models, new approaches to existing and new markets, fired customers that didn’t fit the new paradigm, sees the world as it could and should be and is making that real. He doesn’t hesitate to try, experiment, prototype, iterate unceasingly. He embodies invention and innovation in how he manages the business, including how he defines management itself (see Chapter 11 of Radical Management by Steve Denning). Result? Matt has doubled the business and dramatically improved the culture since he took over from his mother 2 years ago. Pretty radical huh? And he is. And every morning, Matt has the same breakfast, gets to the office the same time, drives the same way – lots of ‘same’ in his life. Matt is a paradox – he is extremely innovative and creative AND very tied to, dependent upon, daily habits and patterns. It’s hard to argue with either of these traits and its successes.
What are the oxymorons and paradoxes in your business? Your organization? You? How can you embrace them, find the opportunities within them, celebrate them, make more of them? Please share your thoughts and comments here or email me if you want, but let’s start collecting some of the great oxymorons of the 21st Century!!!