The Wizard of Oz © Turner Entertainment Co.
We love lists. If we do these 3 things, everything will be alright: our customers will shower us with accolades, our employees will ooze engagement and innovation and we will be profitable beyond belief.
It doesn't work that way. The path is not linear. It's not a set of prescribed turns to get to your destination. It's circuitous, it's emergent, and it requires thought. So stop with the lists and start with the thinking...
If you want to lead, think... if you want to manage, keep reading those lists.