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Deborah Mills-scofield's book recommendations, liked quotes, book clubs, book trivia, book lists (read shelf)

Entries in Innovation (166)

Wednesday
Oct222014

No Compelling Value Proposition? No Business Needed!

Alex Osterwalder & team have created the definitive easy-to/must-uses guide on how to create a compelling value proposition - Value Proposition Design.  Yes, definitive.   Any business is first and foremost about the customer, even though it seems so many have forgotten that.  If you don’t have a compelling value proposition, you don’t need a business model because you won’t have a business. 

Value Proposition Design (#VPDesign) clearly teaches how to discover customers’ real needs – the needs they have for and by themselves, not the needs we want them to have or the needs we want to solve…even if they aren’t really the customers’.  The VPDesign toolkit – which is easy to follow, use and adopt – makes it difficult to retain your own biases and see reality.

It’s not just the words. The fabulous visual and symbolic style of the book makes it easy to follow, to use as a handbook and daily tool for prototyping, testing, iterating and creating meaningful and valuable solutions for customers. The icons are memorable and can become part of your team’s lexicon for thinking about customers. Just as in Business Model Generation, this book is a tool to use daily to think about your business – internally and externally. I’ve used the VPDesign extensively with entrepreneurs, intrapreneurs and for customers outside the organization and inside the organization.

So, you MUST get this book (and Business Model Generation) and start using it.  It will change how you view your business, your customers – for the better, in ways you can’t even begin to imagine.

In full disclosure, I helped co-create Alex & Yves’ first book, Business Model Generation, was a pre-reader for Value Proposition Design book and is a friend of Alex's.  And that's why I know, first-hand, how incredible and necessary these books are! Get them!!

 

Wednesday
Oct012014

Where's Your Purple Crayon?

In thinking about next week's Creative Mind Lecture, designing our careers and paths and companies, I remember a classic archetype ~ Harold and the Purple Crayon! So, Where is your purple crayon? And what are you doing with it? 


© Crockett, Johnson “Harold and the Purple Crayon.” 1955 HarperCollins 

Wednesday
Oct012014

Why Wednesday October 8th Could Change Your Thinking

What if you gathered with creative minds from all disciplines and talked about how you got to where you were and how you were going forward? Join me, New Yorker Staff Cartoonist Liza Donnelly and Social Entrepreneur Superstar Susan McPherson on October 8th at 6:00pm in the Granoff Center's Englander Studio at Brown University for a discussion of what kinds of paths, careers, serendipity Creative Minds create!  

Designed by Nicha Ratana

Tuesday
Sep232014

What Gives You Hope? 

Summer is ending, leaves are changing and we know what is coming, and I'm so filled with Hope!  Yup! InBIF10 Top Row L-R Marlea Brown, Andrew Kaplan, Nicha Ratana; Bottom Row L-R: Faisal Khurshid, Isby Lubin, Fiora MacPherson, Sarah Kandath, Me  what, in Whom do you Hope? Hope is a powerful force in life.  It is based in what is both possible and probable, not in hallucination. That's why September is Hope Month for me...because of BIF10 

BIF is the most amazing gathering of humans from all over the world sharing stories about perseverance, innovation, impact…and Hope! Every year we wonder how can the next be better and it always is.  Because of HopeHope in what the human spirit is capable of achieving:

I urge you to look at the videos, photos, and posts…. And sign up for next year!!

Sunday
Sep212014

What do the Classic Virtues Have to Do With Design?

Thank you Better World by Design for inviting me to share to a wonderfully crowded session! Very special thanks to Hanna McPhee for designing a gorgeous presentation and Sidney Kushner (Founder, CCChampions) and Faisal Khurshid (MED International) for powerful stories about the impact of the virtues on explicit aspects of 

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