What is Innovanomics™? It is a framework for integrating strategy and innovation in a unified process. In today's changing world, it is virtually impossible to grow strategically without being innovative...innovative in products, services, processes and business models. It isn't just widgets anymore. A way to do this is to start looking at things a bit differently...what I call Paradoxical Thinking. It's looking at the AND and BOTH, not making Either/Or choices. It's not binary (thank goodness!)
Let's use a fairly simple example. I ask you, "What would you like to drink? OJ or Ginger Ale?" Your instinct is to say either OJ or Ginger Ale. Why not say both! Voila - Orange Soda!
That's the Power of Paradox for Profit™! It's combining what we know, discover, and create to make new opportunities instead of falling back on artificial constraints; constraints like adding value or decreasing costs - why not do both?
Most companies' goals are to increase market value (wealth) whether they are privately or publicly held. Today, most companies' market value is based on the intangibles. Apple's value is based on the intangibles - its design expertise, it's supplier network, it's retail network, it's 'mystique' and 'cache'. Your corporate reputation, your people, your relationships are making up more of your market value than any time in the past. Increasingly, those intangibles are based on your ability to see things differently from your competitors and even your customers - your ability to 'make sense' out of the ambiguous, contradictory...out of paradox. Jon Cropper, the man who brought us the Nisson "Shift" Ads, calls this "Simplexity".
For many of us, this is outside our comfort zone. That's totally normal, but we need to get over it. The biggest risk to our business isn't the new stuff, it's the status quo, which is harder to recognize. What's the biggestinhibitor to success and innovation? Success. So let me help you get used to a little ambiguity...you'd be amazed what you discover in the 'mess'.