Strategy is a Verb! ~ Living, Evolving, Adapting
Strategy is getting a bad rap these days and I get why. We can get stuck on a crusty old idea that strategy is a static, unchanging thing that we put on paper, put in process and put behind us.
But that thinking is going to get us plenty of nowhere (fast). Here's how I think about strategy:
- It's a dynamic, evolving, living, fun process;
- It's grounded in a company's purpose/mission and core values.
So how do we do this? Let's walk through my approach:
- Set initial goals;
- Look at your customers' (and your customers' customers') worlds from the outside-in;
- Look at what's happening in the world;
- See how well things are working in your company;
- Refine and prioritize goals;
- Develop an immediately-actionable roadmap to achieving your goals with built-in accountability measures and ....
- Experiment -> Learn -> Apply -> Iterate faster than anyone else.
This means asking some tough, important (maybe seemingly 'dumb') questions, like:
- Why do we do things the way we do?
- Do the assumptions that got us here still hold true?
- Are our current customers and markets the same ones for tomorrow?
- Do we know what jobs our customers need to do and how well they're doing at them?
- Are our employees engaged and excited to be here and solve customers' problems?
- Do we give our employees the freedom to innovate?
- Do we reward or punish risk taking?
- Does our business model make sense anymore?
- Are we accomplishing the purpose and mission of this company each and everyday?
- Do we really live out our values or just put them on mouse pads and magnets?
Feel overwhelmed? You don't have to be; this is what I love doing! Give me a call or shoot me an email and we can jumpstart the process of working on this together.