The business maxim ‘only fix what’s broken’ easily leads to mediocrity, if not demise. Our strategic planning process, religiously followed for the last 27 years, served us well but it did not serve who we wanted to be. Deb’s guidance and process engaged the leadership team and encouraged strategic thinking throughout the company. Her process, while built on familiar planning fundamentals, challenged us to work as a team both to create the plan, but more importantly, to execute it, keeping us focused on the few critical things that will drive our future.
Don Esch, CEO Bettcher Industries