Communication Is Not A Fairy-Tale

"Once upon a time, NYFM (Not-Your-Father’s-Manufacturer), a very old,
established company, decided they needed to drastically change in order to grow and be around many more decades.  So, they created a highly disruptive ‘bet-your-career’ strategic plan.  And they lived happily ever after." Believe that? Maybe Fairy Tales do come true.... 
Communication is Not A Fairy Tale is part of the series “Communication,” a weeklong effort co-hosted by Switch & Shift and the good people at SmartBrief’s SmartBlog on Leadership.