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Deborah Mills-scofield's book recommendations, liked quotes, book clubs, book trivia, book lists (read shelf)

Top 100 Thought Leaders on Trust

Honored, humbled and daunted to be named 1 of the top 100 Thought Leaders on Trust by Trust Across America.  Thank you so much, Barbara Kimmel and team for your trust!


How Do You Calculate ROI?


Return on Investment (ROI), or the measurement of how effectively something will pay for itself, is a classic business metric.  The calculation defines gain in financial terms.

In today’s world, financial measures alone are too narrow . Revenue, profit, productivity, etc. are only part of the picture. We need to consider intangible returns - gains in learning, brand authenticity, and cultural improvement, for instance, which make a bigger difference in the long run. 

Never being one for convention, I’ve been experimenting with variations on the ROI theme, namely, the idea of ROImpact  (ROIm).  ROIm is how I decide which projects to take on and which to decline. It is a qualitative and quantitative metric of intangibles and tangibles.

If the cost (ImCost) is the amount of time a project will require, the impact (ImGain) is the assessment of organizational gains in terms of:

  • Culture: an innovative, interdisciplinary, authentic and diverse mindset that encourages solving customers’ pains through experimenting-learning-applying and iterating which, by the way, helps the company attract, develop and retain great talent that views giving back as joyful privilege; resulting in...
  • Customer Value: delighting customers with meaningful solutions that meet real needs within the customers’ contexts and constraints; perhaps even creating new markets and industries.

The result? An increase in revenue and profits without sacrificing culture and values . I have seen this time and time again with my own clients.

Unfortunately, many organizations still believe ROI and ROIare either incompatible or unrelated. This is false. Focusing on ROIm means focusing on outcomes, which results in improved ROI, the outputs. An organization that has maximized its ROIm has a more open and innovative mindset, understands customers’ real needs, gives employees opportunities to experiment, learn, apply, and iterate and is in the best possible position to provide value to customers, create jobs and give back to its community.

The result of combining ROIm with ROI is a virtuous cycle that returns gains in both investment and impact .  What do you think? Am I crazy? Well, of course! But the results sure aren’t. 


STEAM Needs to Spread


The Colonel and Deb! General Leadership is hosting a post by Col. Matt Fritz and me on why STEAM is so important - in the military, work, non-profits, and education - starting with education so it permeates our thinking.  I'm so honored to be writing with a very dear friend and courageous leader.


Who Did You Forget in Collaboration? Employees

Thank you Aaron Aders and Inc. including me in this article on collaboration

"..."Successful collaboration isn't just about providing the necessary tools and training for collaboration," she explains, "but also about building trust with employees." She suggests that collaboration develop in an organic way, rather than something being imposed on a team. "Watch how your people collaborate," Mills-Scofield advises. "Then translate that into a tool that will fit as naturally as possible into their day-to-day routine and behavior."




Managing the 4 Challenges of the Dispersed Workforce

Thank you Vala Afshar and Ryan Needing for including me in the Huffington Post article and the Collaboration & Mobility Assessment tool.  Companies need to get on board if they want to keep their employees on board with mobility and collaboration.  It was great to be a part of this!